  Brooks Brothers Case Study |
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| For: Executives & Management; Administrators & IT; Users & Developers |
| Ecometry CSR Training 101 Hilarie Spater, Wine Country Gift Baskets |
| In this session we will discuss the basics of creating a training program for your Customer Service Reps. We will discuss basic training rules and how they can translate into an effective Ecometry training program for both seasonal and permanent employees. Our focus will be on ensuring consistency among a wide variety of reps as well as simplifying the training program. |
| For: Executives & Management; Administrators & IT; Users & Developers |
| Implementing an IVR with Ecometry Dan Buckland, Hickory Farms |
| Hickory Farms will share with you their experiences with implementing an IVR or Voice Portal with a real time interface to Ecometry. Listen to how they did it, the challenges they faced, the effort it took, and in the end - the results. Come hear the real experience from those who have accomplished, what many wonder about doing but few have actually tried and succeeded. |
| For: Executives & Management; Administrators & IT |
| Isolating Bugs in Ecometry Hunter Krie, Fairytale Brownies |
| Fairytale Brownies, a mail order gourmet brownie gift company, migrated from Mail Order Manager to Ecometry in 2004. Since then, they have learned that isolating bugs can be tricky. Hunter Kreie, the IT Team Leader for Fairytale Brownies, will discuss ways you can quickly isolate bugs in Ecometry and provide support with the information they need to submit a job to programming or provide a workaround. Save time by knowing where to look and where not to look when you encounter unexpected behavior in Ecometry. |
| For: Administrators & IT; Users & Developers |
| Jeopardy - Ecometry Style! Dan Buckland, Hickory Farms |
| Everyone loves to play Jeopardy! This is an Ecometry version of the game show we all know and love! Here’s your chance to show off your FVF and Classic Ecometry knowledge - volunteer to be a contestant! OK, maybe you’re no Ken Jennings - you can still have fun as part of the audience. Try to answer the questions before the contestants do and see how many you can get right. |
| For: Executives & Management; Administrators & IT; Users & Developers |
| Migration Lessons Learned Lorraine Allen (Brookstone), Jim Fay (Country Home Products), Joel Patterson (Pets United) |
| Thinking about Migrating to Open Systems? Then why not join us for a panel discussion with several clients who have successfully completed migration. This will be a very interactive discussion designed for you to get real facts about things to plan for, things to avoid, lessons learned and just customers sharing their personal experiences in migrating to Open Systems. |
| For: Executives & Management; Administrators & IT |
| Motivating CSR's to Produce John White, PFSweb |
| Come and learn the experience PFSweb uses to motivate their Ecometry users to produce by motivation and incentives. This a key ingredient in a successful Call Center that helps to increase employee retention and keep the morale high. John White is the Call Center Manager for PFSweb. He has worked with PFSweb for 5 years and he and his team are responsible for the company's 5 different Ecometry clients. |
| For: Executives & Management; Administrators & IT |
| Offer Pricing Process Automation Tony Nicholas, Aquascape |
| In today's marketplace, whether you are a Business to Business or Business to Consumer, or both, it is evident to operate in a multi-channel environment. In most cases, multi-channels require multiple pricing structures. Do you find it time consuming to manage pricing for your thousands of active products across all channels? Are you interested in optimizing business processes through existing Ecometry features? This presentation will reflect on how to integrate your business rules for setting up product pricing with an automated offer pricing process. |
| For: Administrators & IT; Users & Developers |
| Customer Success with Commerce OnDemand Chris Dalton, President & CEO – Acquity Group |
| Acquity Group’s Commerce OnDemand™ provides customer with a turnkey, hosted solution to all your commerce needs. Come hear how retailers like Menards, Leapfrog, Rock Bottom Golf.com, Francesca’s Collections are leveraging this solution to streamline ecommerce operations, increase conversion rates, lower shopping cart abandonment and maximize cross-sell opportunities.
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| For: Executives & Management; Administrators & IT; Users & Developers |
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| Open Systems Hardware Configuration Panel Brad Rish (Potpourri Group), George Stork (Product Partners), Joel Patterson (Pets United) |
| This session offers presentations by a variety of customers. Potpourri Gifts, Product Partners and Pets United will explain the unique hardware configurations they each chose and why they selected it. Then they will discuss the lessons they learned, and whether they would do it again if they had to. |
| For: Executives & Management; Administrators & IT; Users & Developers |
| PCI in Action Martha Menzel, Personal Creations |
| Join us for a presentation of PCI compliance issues/challenges from an MPE, as well as Open Systems perspective. Topics covered will include: general overview of PCI, validation procedures, external scans, internal processes, procedures and documentation, MPE and Ecometry related issues and data security assessors. This session will also incorporate crucial Open Systems information such as: security issues, operator access, deletion and masking of credit card data, audit logs and encryption. |
| For: Executives & Management; Administrators & IT |
| Running a World Class Retail Site Using Blue Martini Saks |
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| For: Executives & Management; Administrators & IT; Users & Developers |
| Sephora Case Study – A Loyalty Success Story Leslie Dinham/VP Client Relationship Management, Sephora |
| Sephora, the largest fragrance and cosmetics retailer in Europe, launched an innovative and successful pilot loyalty program utilizing Blue Martini Relationship Marketing Software. The high-touch program emphasizes enhanced customer services as opposed to traditional monetary rewards-based programs. The presentation will review the roll-out, execution and expansion of this thriving program that has proven to garner true customer loyalty rather than simple behavior modification. This session will also give details on Sephora’s plans to incorporate this technology into their remaining 84 stores in North America this year. |
| For: Executives & Management; Administrators & IT; Users & Developers |
| Shimano Presentation |
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| For: Executives & Management; Administrators & IT; Users & Developers |
| The Lost Art of Direct Marketing Testing John Miglautsch |
| This session will appeal to all, from Marketing Execs to IT folks and Senior Management. John Miglautsch, a Certified Professional Direct Marketer (PDM), will give a focused discussion on the necessity of running valid marketing tests and why testing is always more expensive and more difficult than "just getting it out". John's diverse technical, marketing and catalog experience has enabled him to help numerous companies across a variety of industries, let him help you too. |
| For: Executives & Management; Administrators & IT |
| User Acceptance Testing Tony Nicholas, Aquascape |
| Is it time to upgrade to the new Ecometry version? Better yet, are you planning to migrate to open systems and wondering how you are going to fully test all the Ecometry modules? This presentation will reflect on how to create a repeatable testing process for the Ecometry application across all your business functions. Discover the steps involved in planning, preparing, documenting, and implementing test scripts, to create a good User Acceptance Testing Process. |
| For: Executives & Management; Administrators & IT |
| Using SQL Queries for List Management George Triarhos, King Schools |
| Maximize your revenue per mailing by pulling your customers' names more accurately and efficiently. |
| For: Executives & Management; Administrators & IT; Users & Developers |
| Wynn Las Vegas: Re-defining the Gaming Online Experience Daniel Bourgeois, Wynn Resorts and Andy Peebler, Acquity |
| Learn how Wynn Las Vegas is leveraging Blue Martini to meet impossibly high brand standards in creating a highly intimate online experience while at the same time integrating best practices for web content management, affiliate marketing and search engine optimization. |
| For: Executives & Management; Administrators & IT; Users & Developers |
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